MVPverse — How to get MVPCF- MVP Customer Feedback
In the last article, I discussed MVPCF and its importance. And just in case it this article goes viral and you have joined the MVPverse journey from here I am linking the article for reference. MVP Customer Feedback
Continuing with MVPCF, the obvious question is how would you get it. The next part of how is considering that you already have early evangelists ready and already have some sort of either prototype or working software.
- Pre-Onboarding Questions
The questions or surveys you might conduct before you onboard a user, which may give you a sneak peek into their aspirations. These questions can be asked at the time you send them the first email or you meet the users for the first time.
These questions are best to set the stage and for you to see how well your product will fair at the end of the journey.
The perfect time to ask for insightful feedback is right after users have signed up for your product.
Although, the questions will vary from product to product some of the questions that you can ask are -
- How do you achieve your goal right now?
- What products do you use?
- What problems do you have with the current products?
- Why did you sign up for the survey?
- What goals are you trying to achieve with the product?
2. In-product Feedback/Quantitative Research
This may apply to a working software scenario more than a prototype one. But you can still gather enough information while shadowing the users, I will write about qualitative research methods in a later article, but for now, let’s take the working scenario one.
While pre and post surveys will give you a holistic picture, this feedback allows you to pick apart how your product features are working especially when you take it in conjunction with pre and post surveys. This feedback enables you to iterate and pinpoint where the issues might lie.
In the scenario, I have seen the standard industry practices work best. They are easy to install, easy to gather data, and pretty widely published on how to comprehend.
Some of the practices are
- Feature-based 5-star feedback rating
- Google Analytics-based interaction tracking
- Server Side events such as Kibana and Grafana
I think the definitions for all of these would stretch this blog but you can always google it.
3. Post-experience Questions
These questions or surveys are generally asked at the end of their journey to see how the product has met their aspirations. Regardless of if you have product tracking.
Again, there are many standard practices available in the market that can be used to achieve this.
- Net-Promoter Score (NPS)
- Customer Satisfaction Score (CSAT)
- Customer effort score (CES)
There is only one advisory, that regardless of the method the questions should circle back to the questions asked at the pre-onboarding time. This will give you a more accurate picture of how the product helped users or not.
