MVPverse — MVP Customer Feedback
If you remember my previous blog — The lean startup and the goal of MVP — where I mention Eric Reis and how he popularised the use of MVP as a viable framework to bring the right products to the market.
As per Eric, MVP is a version of a new product that allows a team to collect the largest amount of validated learning about customers with the least effort.
Many famous companies like Airbnb or Uber started by building an MVP. An MVP helped them to grow without unnecessary costs, while also saving time.
MVPs allowed these companies to test their startup ideas. In return, those tests helped them to create products that are now used by millions of people every day.
So what is MVP customer feedback?
Or dare I say, MVPCF (pretty sure no one will use this, but just in case). It is the customer feedback that you seek all through the MVP process. Just want to highlight the all-through bit, It does not say at the end of MVP, but throughout the time you are building your MVP.
In my last article, I described the concept of early evangelists. This is where you bring your early evangelists into the picture. If you have an idea, validate with them, if you have a rough mock validate, if you have a roadmap validate.
The idea is to bring these early evangelists early and build up on the mild successes to have a successful MVP.
How is MVPCF different from regular feedback?
It is brief and concise, in most cases, you would see it is unstructured and very product market fit oriented, as compared to feature or release feedback where the goal is to check the efficacy of the feature or release.
How MVPCF process may look like?
Although I plan to get into details in my next article, just to give you a brief of what it may look like or the best way to get MVPCF.
- Pre-Onboarding Questions — Questions or surveys you might conduct before you onboard a user, which may give you a sneak peek into their aspirations.
- Incorporate the feedback into the product — If you have a critical path for the product then incorporate the feedback after or in between that.
- Post-experience Questions — These questions or surveys are generally asked at the end of their journey to see how the product has met their aspirations. Much similar to CSAT or NPS.
More on this in the next article, as I believe stressing feedback makes a lot of sense, especially when the goal of MVP is to get your idea validated. The only way to get validation is by user feedback.
