How to scare people the Apple way!

Of the bat, the purpose of the tech is novel and should be done. But how Apple socializes its concepts and thinking can be often alienating and in this case scary.

So what is Apple up to now? Apple plans to scan some photos on iPhones, iPads, and Mac computers for images depicting child abuse.

If you read it as just a headline and out of context, it does sound scary. But let’s look at exactly what they are planning to do and why the market has responded in a non-congenial way.