As all of you might have faced this in your life, the difficult decision of what to prioritize and more importantly how to prioritize. Here is a framework that has helped me in past and is helping me at present as well.

I am writing this article from B2B SAAS…


A/B Test Execution Framework

Do you do experimentation?

Maybe you do maybe you don't, but there is never a better day or time to learn something new or have a revision on the concepts. Experimentation has been a very important part of my life, it has always clarified what not to do, what works…


It can be a crazy matrix of metrics to pass through when defining your success, or a better track to start with. Here is a quickfire framework and some more that have helped me in weaving past the spider web of graphs and piecharts.

Metrics can be confusing, it's better to have a framework.

Metrics Categories — Metrics can broadly…


The curious case of curiosity is that it can spring up at any time without knowing, and especially when you have loads of time in your hand. And during pandemic the only thing that was in abundance was time.

And I decided to put it to the best use. I…


Of the bat, the purpose of the tech is novel and should be done. But how Apple socializes its concepts and thinking can be often alienating and in this case scary.

So what is Apple up to now? Apple plans to scan some photos on iPhones, iPads, and Mac computers…


Let’s clear one thing first — I know Elon Musk, whether he knows me, is still up for debate.

That aside, let’s get into this quick Top 5’s. Where did I get it? …


To study Jaguar Land Rover brand identity, this study chooses the Kevin Keller Pyramid Model. As it is also known as Customer-Based Brand Equity Model, it will be much more appropriate to judge a brand, which generally features so high in aspirational and emotional value.

Jaguar brand identity has been the animal but does the brand act like a tamed beast? or is it still wild?

Let’s look at each step…


Pinterest was founded by Ben Silbermann, Paul Sciarra & Evan Sharp in December 2009. At the start, the website had an invitation-only user and operated what is called closed beta. In the current versions one signs in the platform, the website asks to choose the fields of interest based upon…


Here is a quickie...

Remember — Customers are always right (CAAR) as I will keep coming back to this.

We use customer obsession/centricity/awareness when it comes to new prod development or enhancement in the existing ones.

But here is a tip that has saved my life more often than I…


Having written this does not mean that I stand at a higher moral ground on this topic, in fact, I did exactly the opposite of what I am supposed to suggest, on this very Friday, just before this article was written.

There goes my credibility, but if you can look…

Umang Shankar

14 years of understanding users, business, and products. Love AI as much as UX and want to see how either of them can match to provide a better world for all.

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