To study Jaguar Land Rover brand identity, this study chooses the Kevin Keller Pyramid Model. As it is also known as Customer-Based Brand Equity Model, it will be much more appropriate to judge a brand, which generally features so high in aspirational and emotional value.

Jaguar brand identity has been the animal but does the brand act like a tamed beast? or is it still wild?

Let’s look at each step…

Umang Shankar

14 years of understanding users, business, and products. Love AI as much as UX and want to see how either of them can match to provide a better world for all.

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